Message Agency was hired by the newly formed Global Philadelphia Association to establish their visual identity and launch an inaugural website to serve as a central resource for "all things global" in the Philadelphia region. We not only developed the logo and visual style guide for the start-up but also developed the theme "Meet the World Here," to serve as a slogan for educational campaigns and messaging on the site.

Highlights include:

• Flexible Sideshow. Global Philadelphia's dynamic slideshow helps to reinforce the focus of the website and educate visitors about how they can use the new resource. Based on photography provided by GPTMC, Message Agency devised a series of composite images that helped to achieve that effect while keeping the tool flexible for promoting campaigns and other content in the future.
• Taxonomy and Faceted Search. Using the comprehensive, sitewide taxonomy, users can take advantage of faceted search using a combination of keywords and terms.
• Membership. The site provides membership management and inclues different tiers of exposure on the site for a member's listing as either an organization, business, or professional.