Drupal 6.0 customization with extensive Salesforce Integration (CRM)
Project Partner:  Pierre Kaluzny of Frazny, LLC for Salesforce Implementation

Message Agency was selected in a competitive bidding process by the Greater Philadelphia Cultural Alliance to implement a tightly integrated, highly sophisticated solution bridging Drupal (as CMS) and Salesforce (as CRM). The engagement includes redesigning and developing a new website for the Cultural Alliance that provides interactive services for member organization staff; transforming many of the organization’s key resources from print to online formats; and customizing a Salesforce instance to extend the current functionality of a custom web-based CRM that failed to provide flexibility as the organization’s needs evolved. The solution will be seamless for objects such as donations, event registration, and membership application and renewal.

Project highlights include:

• Member Dashboard.  Member staff manage their activity and memberships through an extensive user dashboard, including staff accounts, event attendance, marketing program participation, and other member benefits.
• Arts-Based Community Development Toolbox.  The ABCD Toolbox is used primarily by organizations seeking to realize arts-based revitalization in their regions. Users are able to search a list of regional arts projects and initiatives by specific categories, topics, and locations, and bookmark/subscribe to specific issues, regions, or taxonomy terms in their profiles in order to assemble their own “toolbox” online.  When new content related to one of their subscriptions is posted, the content is presented to them online.
• Facility Rental Guide.  Message Agency transformed a print guide into a searchable resource on the site.  Users will be able to search for potential venues by a range of characteristics, and the user will be presented with results from a live query of Salesforce’s API.
• Resource Provider Directory.  The directory will serve as a dynamic service and resource provider directory for the cultural sector that allows users to rate providers, post comments, and rank the usefulness of one another’s comments.
• Action Center.  Message Agency is providing an initial integration with the Cultural Alliance’s existing advocacy service Get Active.  In a later phase, however, we will implement a seamless integration with Democracy in Action’s Salsa platform, including single sign-on, contact record updates, and local districting.