Yale Beinecke Rare Book and Manuscript Library
Message Agency re-envisioned the site in a way that helped the user experience not only its collections but also the sense of space and architecture in this revolutionary modernist building. We developed an information design and series of streamlined templates that reflect an elegant and clean structure. We also sought to help staff counter text-heavy tendencies by creating highly structured landing pages and other node types to keep the content sharp. Eastern Standard provided the visual design for the site and maintained a clean look and feel to match the architecture. Site administrators report they are overwhelmingly pleased with the authoring experience.
Content Strategy and Management
Message Agency created easy-to-construct landing page, exhibit, and timeline features that help curate the visitor's online experience of collections materials. For example, landing page boxes can be easily created, ordered, and customized using predefined colors or images for backgrounds, providing graphic interest for overview pages. To help administrators easily curate features like the home page mosaic, we automated the masking of collections images to reflect the geometric shape of the building's marble "windows."
Beinecke staff wanted a site that was not only easy to manage but also leveraged the assets and media stored in other systems without creating redundant effort. Message Agency delivered integrations with the Kaltura media content delivery network (CDN), which stores all of Beinecke's video and audio assets, allowing them to easily add multimedia stored in another platform to any node across the site. We also delivered API services so that other Yale websites can consume Beinecke content, along with RSS aggregation to import new collections and finding aids from the main library site's catalog as native content on Beinecke's website.