Having an accessible site does more than just decrease your chance for legal action (though it’s definitely an attractive bonus!). By creating a digital space that prioritizes inclusion, you’re allowing more customers to have a positive experience with your brand. Often times, users will support organizations that share their values and become brand advocates for that company.
An accessible site will also tend to rank higher in search results, since its built with semantic elements, clean code, and compression in mind. When we neglect end exclude different segments of users, we devalue them, take away the opportunity for them to do business with us, and risk a public relations nightmare.